Sales is what makes the business world go 'round and 'round. The more sales you make the more money you make. Making the first sale is the most exciting, and then from there the excitement wears off, unless of course you're able to double your sales.

Here are some tips to help you to increase, if not double your sales.

First and foremost, you want to attract new customers, the larger the list of customers the more potential you have to make sales. There are many ways that you can attract customers, some strategies may be more effective than others, but that doesn't mean you can't do them all.

Build a list. Sign up with Aweber, and start sending out newsletters to the people who sign up, or you can write an e-book describing your products or services and give that away. Never under estimate the power of free information.

Hand out free samples of your products.

Hold a contest and give away cool prizes.

Hold regular sales to get new customers and keep others returning.

Keep returning customers informed of any new products; you can do this with your newsletter. You can also hold special sales open only to current customers.

Offer Gift Cards. It's much easier to hand over a gift card than to actually go out and buy the gift, only to discover the receiver of the gift would have much rather wanted the item in black than in brown.

Sign up with an Affiliate Network, like Commission Junction or Share-A-Sale, and have others make the sales for you for a small percentage of the sale.

Give your affiliates an incentive to work harder by increasing the percentage from each sale if they generate more than 10 or 20 sales per month.

Provide only good quality products at reasonable prices to increase the word of mouth advertising. This is the best kind of advertisement you can have for your company, and it's 100% free.

Offer some kind of rewards program, like free shipping on orders over $50.00, or buy one and get one free.

Have a back-end product that you can upsell after the customer makes the first purchase...this is alone can double your sales.

Only sell products which you personally use or believe in, because if you don't then neither will your customers, or your potential customers.

When writing your sales copy, be specific, and list as many details as possible.

Keep your website clean, and free of irrelevant advertising.

Let online visitors know who you are, and how long you've been in business, provide your email, phone number and address, so they know that you are for real.

Last but not least, always offer a 100% satisfaction, money back guarantee. If your products are of good quality you won't have too many returns and it will be well worth it in the long run.