Google is every online marketer's best friend; they have so many essential tools that you just can not, or should not go without them. These tools basically will help you to get started online, and help you to organize and maintain your websites, and so much more...

The thing that is great about Google tools is that you don't have to download the majority of them; all you do is sign in to your Google account and TADA...you have access.

Now to sign in you need a Gmail (Google Mail) account, which is just like another e-mail account, but the great thing about Gmail is that you can use this account to sign in to all of Google's awesome tools. Once you are logged in, you have access to all of Google's tools...with one sign in. Imagine how much time that will save you in the long run.

If you are serious about making money online then I highly recommend that you take advantage of all that our friend Google has to offer.

So what exactly do they have to offer? You'll be surprised to discover that some of the tools which Google gives away for free, are sold elsewhere. Like the Google Keyword Research Tool, which is an essential tool for every marketer; many of these keyword tools have been created, and most developers will charge for them, but not Google.

Another great product is Google Docs; it basically works the same as Microsoft Office Word, but the good thing with Google Docs is that it does not take up any space on your hard drive!

Google also allows you to spreadsheets, regular documents, presentations and pdf files. You also get to create multiple calenders in one account...one for your personal agenda, one for your business agenda, and so on.

Google Reader allows to subscribe to RSS feeds, and is perfectly compatible with Google Alerts which allows you to subscribe to a certain topic. This is an absolute must for those who are blogging as this will help you to stay on top of the news which you want to stay on top of.

Analytics helps you to track your visitors coming to your website. Webmaster Tools helps you to see other stats regarding your website, such as how many back links you have, what searches your site appeared in and so much more.

Now you may be wondering why I would recommend Google to everyone, especially if you already have Microsoft Office, a calender, keyword research tool, or any other kind of tool or program. The main reason I'm recommending Google is because you can easily keep track of all your documents, daily tasks, upcoming events, Website statistics and so much more, all from one account.

Not only that, if you use Google, then you can access your files from any computer around the world that has access to the internet. Plus your files won't be taking up any precious space on your computer. I personally love this idea!

So if you have not set up a Gmail account yet, I would really encourage you to do so, so that you can take advantage of all of Google's free tools and products.

To sign up simply go to google.com and in the top left-hand corner you'll see a link which says Gmail and it will take you to a sign up page. All you do is enter your information and within minutes you'll have your new account.